If you're involved in any sort of communications role at your organization, you know the challenges of getting the resources you need to be successful. Resources, staff, time, buy-in from senior leadership; these things all have a way of eluding the communications department.

Communication positions are typically the most misunderstood roles within an organization. The irony, of course, is that they're usually the most important. Whether your official title has the word "communications" in it or not, there are many people within a church staff spectrum who are in-part responsible for communicating the vision of the church....

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