When was the last time you were frustrated by your church website?
A client told us recently about a woman who sent a call out through social media, asking for recommendations for a local church. “Our family just moved to Denver and we’re not sure what church we’ll attend. Any suggestions?” Her online community provided several suggestions, complete with links to local church websites.
Our client shared his displeasure because none of the suggestions directed this woman to his church. In fact, a quick Google search for “church in Denver” revealed his church wasn’t even in the first 10 pages of search results! Upwards of 90% of search engine users never navigate past the first page of results. Before MonkDev started working with this church, this pastor’s congregation was losing opportunities to grow their community because of an unremarkable website.
This anecdote raises a larger question, “What is the role of the church website?” In a time when 93% of online experiences begin with a search engine, a church website that effectively communicates to the different people groups within a church community lifecycle is crucial.
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